HP

Name: HP
Uploaded: 2024-12-04T08:12:07.804Z
Duration: 1 min 8 s
Description: HP needed to position their LEP printing technology as an innovative, adaptable solution rather than legacy tech. We developed a creative visual language that transformed technical concepts into an engaging story, helping print house owners see LEP's versatility and power in a new light.

This is Just the Beginning

HP needed to position their LEP printing technology as an innovative, adaptable solution rather than legacy tech. We developed a creative visual language that transformed technical concepts into an engaging story, helping print house owners see LEP's versatility and power in a new light.

HP

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CREATIVE & DIRECTION

Director: Tomer Gerbi

Creative Concept: Ephrat Harel, Idit Zommer

Creative Lead & Story: Gustavo Castellanos

Script Writer: Tomer Gerbi

DESIGN

Lead Designer: Madina Ziubina

Additional Design: Daniel Pogrebinskyi

ANIMATION

3D Animation: Madina Ziubina, Anatoliy Zyubin

3D Simulations: Daniel Pogrebinskyi

2D Animation Lead: Tomer Gerbi

AUDIO

Sound Design Lead: Sebastián Anús

Sound Design: Juan Regidor